Regarding survey question: Which of the following best describes your role in your organization/company?
Answer see here
updated time: 1, May 2007
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Thank you all for your kind participation. Your attentions encourage me to work hard on this research!
2007年4月28日星期六
2007年4月25日星期三
An academic research of brand equity comparison of western chambers in Ch_ina.
Dear vistor
Thank you for visiting this blog.
Please check this blog legal conditions before you continue viewing.
Purpose of blog
The purpose of this blog is to establish a platform that would enable people to share opinions, start discussion or learning some skills from a strategic marketing perspective.
Purpose of Survey
The purpose of the survey is to study the brand equity of some western chambers, regarding their brand equity, values, distinctiveness, positioning and images. for example European Union Chamber of Commerces in China and The AmChamber in China.
How to participate this survey:
If you feel you are familiarly with European Union Chamber of Commerce in China or The AmChamber in China, you could leave messages below to repuire online survey URL.
Survey response would mainly produce following items:
1. A spider-net-positioning-map as comparing three segmented groups' answers with five dimensions. See sample here.
2. Brand equity briefing
3. Discussion concerns its brand distinctive attributes
4. Rating result regards 31 statements. Check here for one example
Segmented groups
In order to obtain comparable information, the survey data are collected from three segmented groups.
Group 1. The segmented group who are familiar with European Union Chamber of Commerce in China.
Group 2. The segmented group who are familiar with other chamber, for example, AmChamber in Chi_na.
Group 3. Internal responses
Simple size
G1: 3000-5000
G2: 3000-5000
G3: 20-50
Desired response
G1: 200-300
G2: 200-300
G3: 10-20
Legal Conditions of this blog, please check here
If you have any questions, you could leave your comments.
All my best to you.
Thank you for visiting this blog.
Please check this blog legal conditions before you continue viewing.
Purpose of blog
The purpose of this blog is to establish a platform that would enable people to share opinions, start discussion or learning some skills from a strategic marketing perspective.
Purpose of Survey
The purpose of the survey is to study the brand equity of some western chambers, regarding their brand equity, values, distinctiveness, positioning and images. for example European Union Chamber of Commerces in China and The AmChamber in China.
How to participate this survey:
If you feel you are familiarly with European Union Chamber of Commerce in China or The AmChamber in China, you could leave messages below to repuire online survey URL.
Survey response would mainly produce following items:
1. A spider-net-positioning-map as comparing three segmented groups' answers with five dimensions. See sample here.
2. Brand equity briefing
3. Discussion concerns its brand distinctive attributes
4. Rating result regards 31 statements. Check here for one example
Segmented groups
In order to obtain comparable information, the survey data are collected from three segmented groups.
Group 1. The segmented group who are familiar with European Union Chamber of Commerce in China.
Group 2. The segmented group who are familiar with other chamber, for example, AmChamber in Chi_na.
Group 3. Internal responses
Simple size
G1: 3000-5000
G2: 3000-5000
G3: 20-50
Desired response
G1: 200-300
G2: 200-300
G3: 10-20
Legal Conditions of this blog, please check here
If you have any questions, you could leave your comments.
All my best to you.
Your sincerely
A-Duty
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